Case study

The leads were never ignored. The inbox was.

A personal injury firm was sure they had a lead problem. The CRM was full and alive. The real problem was an intake inbox nobody had opened in over a year.

Irfad Imtiaz · July 1, 2026 · markdown

A three-office personal injury firm came to us convinced their marketing was broken. Leads were coming in and cases were not.

Week one, we read their systems instead of their assumptions. The CRM was healthy. The ad spend was working. The problem was one shared inbox that intake requests had been routed to for years, which nobody owned and nobody opened.

We rebuilt the path: every inquiry routed to a person, answered in minutes, logged in the CRM, and followed up automatically until a human takes over.

The firm did not need more leads. It needed the ones it already had.