# irfad.me

> Irfad Imtiaz builds AI systems that law firms run in production. Director of Technology at My Legal Academy, Co-Founder and CTO of Ranql, author of six open-source legal AI kits.

Every content page has a markdown twin at the same URL with .md appended.
Full corpus: https://irfad.me/llms-full.txt

## Guides

- [How to connect your Facebook Ads to Claude](https://irfad.me/guides/connect-facebook-ads-to-claude.md): Ask your own ad account questions in plain English. One token, no dashboards, about ten minutes.

## Essays

- [The demo is not the system](https://irfad.me/essays/the-demo-is-not-the-system.md): Most legal AI dies between the demo and Monday morning. The gap is not intelligence. It is plumbing.

## Work

- [The leads were never ignored. The inbox was.](https://irfad.me/work/the-inbox-nobody-opened.md): A personal injury firm was sure they had a lead problem. The CRM was full and alive. The real problem was an intake inbox nobody had opened in over a year.
- [She thought follow-ups were fine. They were invisible.](https://irfad.me/work/the-invisible-backlog.md): An immigration firm ran consults on instinct. Making the follow-up backlog visible changed the same week's behavior.

## Elsewhere

- [GitHub](https://github.com/irfad7)
- [LinkedIn](https://www.linkedin.com/in/irfadimtiaz/)